The Travis Scott Burger was the main item in the limited-edition Travis Scott Meal launched by McDonald’s in the United States on September 8, 2020. It was a Quarter Pounder with cheese, bacon, lettuce, pickles, onions, ketchup and mustard. The complete $6 meal also included medium fries with barbecue dipping sauce and a Sprite, although price and participation varied by restaurant.
Introduction
The Travis Scott Burger was a limited-edition McDonald’s menu item created through a collaboration with American rapper, songwriter and producer Travis Scott. Although fans often call it a separate burger, McDonald’s officially promoted it as part of the Travis Scott Meal, based on Scott’s personal McDonald’s order.
The burger used the chain’s Quarter Pounder with Cheese as its foundation, adding bacon and shredded lettuce alongside the usual cheese, onions, pickles, ketchup and mustard. The complete meal came with medium fries, Tangy Barbeque Sauce and a Sprite. It launched at participating United States restaurants on September 8, 2020, with an advertised price of $6, subject to local variation.
People continue searching for the Travis Scott burger because the promotion became a major pop-culture event. It generated viral drive-through videos, memes, merchandise demand and temporary ingredient shortages. It also strengthened the connection between celebrity branding, fast food, fashion and social media marketing.
The burger is no longer a regular McDonald’s menu offering in 2026, but customers can closely recreate it by customising a Quarter Pounder where the required ingredients are available.
Quick Biography Table
| Field | Verified Information |
|---|---|
| Full Name | Jacques Bermon Webster II |
| Stage Name | Travis Scott |
| Known For | Rap music, live performances, record production and major brand collaborations |
| Profession | Rapper, singer, songwriter and record producer |
| Birthplace | Houston, Texas, United States |
| Date of Birth | April 30, 1991 |
| Age | 35 years old as of July 2026 |
| Nationality | American |
| Parents | Wanda Webster and Jacques Webster Sr. |
| Spouse | Public information regarding this detail is not currently available. |
| Children | Two children, Stormi Webster and Aire Webster |
| Education | Elkins High School; attended the University of Texas at San Antonio before leaving to pursue music |
| Height | Public information regarding this detail is not currently available. |
| Weight | Public information regarding this detail is not currently available. |
| Net Worth | Public sources report differing information regarding this detail, and no official confirmation is currently available. |
Early Life and Family Background
Travis Scott was born Jacques Bermon Webster II on April 30, 1991, in Houston, Texas. He spent part of his early childhood with his grandmother in the Sunnyside area of Houston before moving to Missouri City, where he was raised by his parents.
His father, Jacques Webster Sr., had a musical background and worked as an entrepreneur. His mother, Wanda Webster, worked in the telecommunications industry and influenced her son’s interest in fashion. Travis grew up with younger twin siblings, Joshua and Jordan.
Music was present in his family environment. Scott has spoken publicly about his father’s involvement with music and his grandfather’s jazz background. These influences helped shape his interest in production, sound and performance.
His childhood experiences in both Houston and suburban Missouri City later became part of his creative identity. Houston culture, amusement parks, chopped-and-screwed music and Southern hip-hop became recurring influences across his albums, merchandise and public projects.
That local connection was particularly visible in the name of his 2018 album Astroworld, which referenced the former Six Flags AstroWorld theme park in Houston. You may also like to read about Wiz Khalifa Gravity Bong
Education
Travis Scott attended Elkins High School in Missouri City, Texas. He became interested in making music during his teenage years and began producing beats before establishing himself professionally.
After high school, he attended the University of Texas at San Antonio. However, his growing commitment to music led him to leave college and pursue a professional career.
According to public accounts, Scott initially concealed his decision from his parents and used money intended for educational expenses to support his move toward the music industry. His parents were reportedly unhappy with the decision at first, but later supported his career after he began achieving professional success.
Leaving university did not guarantee immediate recognition. Scott spent years building contacts, working with other musicians and developing his production style before receiving major-label opportunities.
His career illustrates a nontraditional educational route in which technical practice, networking, creative experimentation and industry experience replaced the completion of a formal degree. You may also like to read about Mike Tyson 2 Gram
Career Journey
Travis Scott began his music career as part of production and performance partnerships before becoming a solo artist.
During his early years, he formed a duo called The Graduates with Chris Holloway. He later worked with OG Chess under the name The Classmates. These projects helped him gain experience in beat-making, recording and independent releases.
Scott eventually moved between Houston, Los Angeles and New York while attempting to establish himself in the music industry. His work attracted the attention of T.I., whose Grand Hustle label became associated with his early development. He also began working with Kanye West’s GOOD Music production division.
His first major solo mixtape, Owl Pharaoh, arrived in 2013. It was followed by Days Before Rodeo in 2014, which increased his profile among hip-hop audiences.
Scott released his debut studio album, Rodeo, in 2015. The album included “Antidote,” one of the songs that helped move him into mainstream recognition.
His later albums included:
- Birds in the Trap Sing McKnight
- Astroworld
- Utopia
Scott has also released collaborative projects through his Cactus Jack collective and worked with artists including Drake, The Weeknd, Young Thug, Future, SZA, Kid Cudi and Playboi Carti.
The Recording Academy has recognised his work through numerous Grammy nominations across rap, melodic rap and album categories. You may also like to read about Ric Flair Drip Vape
Rise to Public Recognition
Travis Scott’s (Travis Scott Burger) public recognition grew through a combination of music, visual branding and energetic live performances.
His early mixtapes established him within rap circles, but Rodeo and “Antidote” significantly expanded his audience. His second studio album, Birds in the Trap Sing McKnight, reached the top of the Billboard album chart and strengthened his commercial position.
The release of Astroworld in 2018 marked another major turning point. Its hit single “Sicko Mode,” featuring Drake, became one of Scott’s most recognisable songs and earned Grammy nominations.
Scott also gained a reputation for large-scale concerts and visually ambitious stage production. His performances frequently included elaborate scenery, amusement-park imagery and crowd interaction.
Outside music, he built a powerful brand through Cactus Jack, fashion releases, sneaker collaborations and digital entertainment. His 2020 virtual Fortnite performance reportedly reached millions of participants and demonstrated his ability to connect music with gaming culture.
The Travis Scott (Travis Scott Burger) McDonald’s collaboration arrived during this period of enormous cultural visibility. It gave McDonald’s access to his young global audience while allowing Scott to extend his brand into food, merchandise and mainstream advertising. You may also like to read about Kathryn Kirk
What Was the Travis Scott Burger?
The Travis Scott Burger was a customised McDonald’s Quarter Pounder with Cheese.
Its ingredients included:
- A quarter-pound beef patty
- Sesame-seed bun
- Two slices of American cheese
- Applewood-smoked bacon
- Shredded lettuce
- Pickles
- Slivered onions
- Ketchup
- Mustard
The burger was not sold alone as a completely original sandwich formula. It was the main component of Scott’s signature order, officially marketed as the Travis Scott Meal (Travis Scott Burger).
The full order included:
- Travis Scott Quarter Pounder
- Medium fries
- Tangy Barbeque Sauce
- Medium Sprite
McDonald’s announced an advertised price of $6 at participating United States restaurants, while noting that actual pricing and participation could vary.
The addition of barbecue sauce for the fries became an important part of the promotion. Rather than introducing a completely new sauce or patty, McDonald’s repackaged existing ingredients around Scott’s familiar personal order.
That simplicity was part of the campaign’s success: restaurants could prepare it using items already found in their kitchens. You may also like to read about Metro Boomin Las Vegas
Travis Scott Burger McDonald’s Launch
McDonald’s announced its collaboration with (Travis Scott Burger) Travis Scott on September 3, 2020. The meal became available at participating United States restaurants on September 8.
The partnership extended beyond the food itself. It included:
- Cactus Jack merchandise
- Custom McDonald’s employee shirts
- A television advertisement
- Digital campaign content
- Community-focused initiatives
- Limited-edition promotional products
McDonald’s described the collaboration as a partnership across food, fashion and community efforts.
The launch was historically notable for McDonald’s celebrity marketing. It was promoted as the first time since the early 1990s that a celebrity’s name had appeared on the McDonald’s menu in this format.
The meal was initially available through October 4, 2020, although shortages affected how some restaurants served it. During the later part of the promotion, certain locations reportedly shifted availability toward digital ordering through the McDonald’s app.
The promotion helped establish the modern McDonald’s Famous Orders strategy, which was later expanded through collaborations with performers such as J Balvin, BTS, Saweetie and Mariah Carey. McDonald’s has continued referring to the (Travis Scott Burger) Travis Scott meal when describing the history of its celebrity-order campaigns.
Why Is the Travis Scott Burger Popular?
The Travis Scott Burger became popular because it combined a familiar food product with a highly engaged celebrity fan base.
Several factors contributed to its success.
Travis Scott’s (Travis Scott Burger) Cultural Influence
By 2020, Scott was already a major figure in music, sneakers, streetwear and gaming. His fans were accustomed to limited releases and brand collaborations, making a fast-food promotion feel like another collectible cultural event.
Affordable Participation
Fans did not need to purchase expensive sneakers or concert tickets to participate. The advertised $6 price made the meal accessible to a much broader audience.
Social Media Timing
The meal launched during a period when social platforms such as TikTok were especially influential in shaping food trends. Users filmed themselves ordering the meal, reviewing it and repeating phrases connected to Scott’s music.
Familiar Ingredients
The burger was easy to understand. It was essentially an enhanced Quarter Pounder with bacon and lettuce rather than an unfamiliar experimental product.
Merchandise Connection
Cactus Jack clothing and promotional items helped transform the campaign into a fashion and lifestyle collaboration rather than a standard celebrity advertisement.
Limited Availability
The temporary nature of the meal encouraged fans to try it before the promotion ended.
The combination proved commercially effective and created enough demand to cause shortages of some ingredients at participating restaurants.
Travis Scott Burger Meme
The Travis Scott burger meme developed largely through TikTok and drive-through videos.
One of the most common trends involved customers arriving at a McDonald’s speaker and saying phrases such as:
- “You know why I’m here.”
- “Cactus Jack sent me.”
- “You know what I want.”
- “It’s lit.”
Some customers played “Sicko Mode” through their car speakers instead of clearly stating their orders. McDonald’s employees were sometimes expected to recognise the reference and understand that the customer wanted the Travis Scott Meal (Travis Scott Burger).
The trend became popular because it combined an ordinary drive-through interaction with fan culture and performative humour. Videos showed employees reacting with amusement, confusion or frustration.
Media reports noted that some restaurant workers had to learn Scott-related phrases as customers repeatedly participated in the meme.
Other memes focused on the fact that the burger was composed entirely of ingredients already sold by McDonald’s. Critics joked that it was simply a Quarter Pounder wearing celebrity branding, while fans argued that the specific combination and campaign experience made it memorable.
The memes ultimately gave McDonald’s large amounts of organic publicity without requiring every interaction to come from official advertising.
Travis Scott Burger Controversy
The phrase Travis Scott burger controversy refers to several criticisms and operational problems surrounding the promotion rather than one single scandal.
Ingredient Shortages
The strongest verified issue was supply pressure. Demand for the meal contributed to shortages of Quarter Pounder ingredients at some McDonald’s locations. Reuters reported that restaurants faced shortages following the promotion’s strong response.
Bacon, lettuce, Quarter Pounder patties and other components were affected in certain markets. McDonald’s and franchise operators had to adjust their handling of the limited-time meal.
Employee Frustration
The viral ordering meme created extra challenges for employees. Some customers played loud music, repeated catchphrases or expected workers to recognise indirect references rather than simply ordering the meal.
Although many interactions were harmless, others were criticised for making already demanding restaurant work more difficult.
Limited Originality
Some reviewers argued that the collaboration did not introduce a genuinely new burger. Every ingredient was already available at McDonald’s, and customers could closely recreate the order through menu customisation.
Supporters responded that the purpose was to share Scott’s personal order, not invent an entirely new sandwich.
Celebrity Marketing Debate
The campaign renewed debate about using celebrities to market fast food to younger consumers. Critics questioned whether star-driven advertising encouraged unhealthy eating habits, while marketing analysts viewed the collaboration as an effective strategy for reaching younger audiences.
Merchandise Resale
Limited Cactus Jack merchandise and employee uniforms attracted resale attention. Some promotional items appeared online at inflated prices, raising concerns about unauthorised resale and the commercialisation of restaurant uniforms.
Despite these controversies, the campaign was widely considered a major marketing success.
Did the Travis Scott Meal (Travis Scott Burger) Cause McDonald’s Shortages?
Yes, the promotion contributed to temporary ingredient shortages at some McDonald’s restaurants.
Reuters reported in September 2020 that the strong response was placing pressure on supplies used for Quarter Pounder meals.
The shortage did not mean every McDonald’s restaurant completely ran out of food. Availability varied by region, franchise and local demand.
Because the Travis Scott Meal (Travis Scott Burger) relied on ordinary menu ingredients, unusually high sales affected products used in other orders as well. A shortage of Quarter Pounder patties, bacon or lettuce could interfere with both the celebrity meal and regular customised burgers.
The situation demonstrated the campaign’s reach. Celebrity branding had transformed an existing menu combination into a national event powerful enough to disrupt normal inventory planning.
McDonald’s reportedly gave franchisees instructions for handling demand and supporting restaurant crews during the promotion. Custom Cactus Jack employee shirts were also distributed as part of the partnership.
Was the Travis Scott Burger Successful?
Available evidence indicates that the (Travis Scott Burger) Travis Scott McDonald’s campaign was highly successful.
The promotion generated widespread media attention, social engagement and restaurant traffic. It became one of the best-known fast-food collaborations of its period.
McDonald’s experienced stronger United States sales during the broader quarter in which the promotion appeared. However, those results cannot be attributed entirely to one celebrity meal because overall company performance also reflected drive-through demand, digital ordering, reopening conditions and other menu promotions.
Reuters later reported that celebrity partnerships, including the Travis Scott Meal (Travis Scott Burger), supported McDonald’s United States performance.
The collaboration was also important strategically. McDonald’s followed it with additional Famous Orders campaigns, suggesting that the company viewed celebrity meals as an effective way to increase cultural relevance and reach younger customers.
Analysts and business publications described the meal as unusually successful, while restaurants’ supply difficulties provided visible evidence of demand.
Its long-term cultural impact is also clear: years after the limited promotion ended, people still search for its recipe, price, memes and possible return.
Travis Scott Burger Review
Reviews of the Travis Scott Burger were mixed but generally recognised that the meal offered a satisfying variation on a familiar McDonald’s order.
Supporters praised:
- The smoky bacon
- Extra texture from lettuce
- The combination of two cheese slices
- Barbecue sauce with the fries
- The value of the original $6 promotion
- The novelty of participating in a cultural event
Critics noted:
- It was not a completely new burger
- Every ingredient was already available
- The flavour remained close to a normal Quarter Pounder
- Quality depended on restaurant preparation
- The social hype sometimes exceeded the food itself
A Business Insider review described the experience as being about the complete meal and cultural moment rather than the burger alone.
From a practical perspective, the bacon added saltiness and smoke, while shredded lettuce created a fresher texture. The medium Sprite balanced the rich burger, and barbecue sauce made the fries more distinctive than a standard meal.
The final judgment depended largely on expectations. Customers seeking a revolutionary fast-food invention could find it underwhelming. Fans who understood it as Travis Scott’s (Travis Scott Burger) customised order were more likely to appreciate the campaign.
Can You Still Order the Travis Scott Burger in 2026?
The official Travis Scott Meal (Travis Scott Burger) is not a regular McDonald’s menu item in 2026.
It was a limited United States promotion introduced in September 2020. McDonald’s has not established it as a permanent nationwide meal.
However, customers may be able to recreate the burger by ordering a Quarter Pounder with Cheese and requesting:
- Bacon
- Shredded lettuce
- Extra cheese if needed
- Pickles
- Onions
- Ketchup
- Mustard
Availability, customisation rules and additional charges vary by restaurant. Some locations may not offer shredded lettuce or bacon as selectable additions for a Quarter Pounder.
The original full experience also included medium fries, barbecue dipping sauce and a Sprite.
It is more accurate to describe this as a recreation than as ordering the official Travis Scott Burger. The original campaign branding, packaging, promotional price and merchandise are no longer standard parts of the order.
Customers should check the current McDonald’s menu or app because ingredients, portions and prices can change.
Travis Scott Burger Price
The Travis Scott Meal (Travis Scott Burger) was advertised at $6 when it launched in the United States in 2020. McDonald’s stated that price and participation could vary by location.
That advertised price covered:
- The customised Quarter Pounder
- Medium fries
- Barbecue sauce
- Medium Sprite
There is no official Travis Scott Burger price in 2026 because the branded meal is no longer a regular menu offering.
The cost of recreating it now depends on:
- Current Quarter Pounder pricing
- Restaurant location
- Bacon surcharge
- Additional cheese charges
- Meal size
- Delivery fees
- Digital promotions
- Local taxes
A recreated meal may cost more than the original $6 promotion because McDonald’s pricing has changed and optional toppings can carry additional fees.
Historical promotional pricing should therefore not be treated as the current cost.
Personal Life
Travis Scott (Travis Scott Burger) generally maintains some separation between his public career and private life, although his relationships and family have attracted widespread media attention.
He has spoken publicly about fatherhood, his Houston upbringing and the influence of his parents. His family experiences have appeared in interviews, charitable projects and music-related documentaries.
Scott shares two children with media personality and businesswoman Kylie Jenner. Their daughter, Stormi Webster, was born in 2018. Their son, Aire Webster, was born in 2022.
Scott and Jenner have appeared together publicly at various times, but they have also experienced periods of separation. Neither has publicly confirmed a marriage.
Public information regarding Travis Scott’s (Travis Scott Burger) current romantic relationship is not currently available.
Beyond his family life, Scott has supported community initiatives in Houston. His Cactus Jack Foundation has been associated with education, scholarships, creative development and assistance for young people.
Marriage and Relationships
Travis Scott is not publicly confirmed to be married.
His best-known relationship was with Kylie Jenner. The two began dating in 2017 and later welcomed two children.
Their relationship attracted extensive public interest because both were already prominent figures in entertainment, fashion and digital culture. They appeared together at events, in magazine features and through social media posts.
Public reporting has described periods when the couple were together and other periods when they had separated. Because neither has provided complete public details about every stage of the relationship, claims about their present status should be treated carefully.
Public information regarding this detail is not currently available.
Regardless of their romantic status, both remain publicly associated with parenting their children.
Family
Travis Scott’s parents are Wanda Webster and Jacques Webster Sr.
His father has a background in music and entrepreneurship, while his mother worked professionally and influenced Scott’s interest in clothing and personal style. He also has younger twin siblings named Joshua and Jordan.
Scott shares two children with Kylie Jenner:
- Stormi Webster
- Aire Webster
Fatherhood has become an important part of his personal life. Scott has discussed how having children changed his conversations with his own parents and gave them shared experiences to discuss.
He has also involved family and community themes in his philanthropic work, particularly through projects connected to Houston.
Physical Appearance
Travis Scott is recognised for his braided hairstyles, streetwear-focused wardrobe and frequent use of oversized clothing, sneakers and neutral colour palettes.
His public style combines hip-hop fashion with luxury and skate-inspired influences. He has collaborated with major fashion and footwear companies, and his limited sneaker releases have become particularly influential within resale culture.
Public sources provide differing claims about his exact height and weight, while no consistently reliable official measurements are publicly available.
Public information regarding this detail is not currently available.
His physical presentation is closely linked with the Cactus Jack brand, which uses earthy tones, hand-drawn graphics and distressed design elements.
The McDonald’s collaboration reflected this aesthetic through employee shirts, packaging-related imagery and merchandise that combined the golden arches with Cactus Jack graphics.
Net Worth
Travis Scott earns income from several areas, including:
- Music streaming and sales
- Touring
- Music publishing
- Merchandise
- Record production
- Cactus Jack projects
- Fashion partnerships
- Footwear collaborations
- Advertising campaigns
- Brand licensing
The McDonald’s partnership reportedly generated substantial income through both endorsement compensation and merchandise. However, many widely repeated figures are estimates rather than officially audited financial disclosures.
Scott’s personal wealth is often estimated by celebrity-finance websites and entertainment publications, but the numbers vary considerably.
Public sources report differing information regarding this detail, and no official confirmation is currently available.
Net worth estimates should not be confused with annual income, total sales generated by a collaboration or the retail value of merchandise. A campaign can produce millions of dollars in consumer spending without that entire amount becoming personal profit for the celebrity involved.
Social Media Presence
Travis Scott maintains a major presence across Instagram, YouTube and other digital platforms.
His official accounts are used to promote:
- New music
- Concert announcements
- Cactus Jack releases
- Fashion collaborations
- Merchandise
- Music videos
- Tour content
- Brand partnerships
His Instagram account has tens of millions of followers, making it one of his most important communication channels.
Social media played a major role in the McDonald’s campaign. Fans posted meal reviews, memes, drive-through interactions and images of promotional merchandise.
The viral response blurred the boundary between formal advertising and user-created content. Many customers learned about the meal through memes or TikTok videos rather than through conventional McDonald’s commercials.
This made the Travis Scott Burger an early example of how a fast-food collaboration could spread through music fandom, influencer culture and algorithm-driven entertainment.
Interesting Facts
- The Travis Scott Burger officially launched in the United States on September 8, 2020.
- It was based on Scott’s personal McDonald’s order.
- The burger used a Quarter Pounder patty rather than a completely new type of beef product.
- Bacon and shredded lettuce were its most distinctive additions.
- The complete meal included medium fries, barbecue sauce and a Sprite.
- McDonald’s advertised the meal for $6, although local prices could vary.
- The campaign included Cactus Jack merchandise and special shirts for restaurant employees.
- Demand contributed to temporary Quarter Pounder ingredient shortages.
- The drive-through phrase “Cactus Jack sent me” became part of a viral meme.
- Customers frequently played “Sicko Mode” while ordering.
- The meal helped establish McDonald’s later Famous Orders collaborations.
- Travis Scott’s real name is Jacques Bermon Webster II.
- He was born in Houston, Texas, on April 30, 1991.
- He has received numerous Grammy nominations.
- The official Travis Scott Meal (Travis Scott Burger) was temporary and is not a permanent McDonald’s menu item in 2026.
Frequently Asked Questions
What was in the Travis Scott Burger?
The Travis Scott Burger was a Quarter Pounder with cheese, bacon, shredded lettuce, pickles, slivered onions, ketchup and mustard on a sesame-seed bun. It was sold as part of a meal that included medium fries with Tangy Barbeque Sauce and a medium Sprite. McDonald’s advertised the complete meal for $6 at participating United States restaurants, although pricing could vary.
Is the Travis Scott Burger still available?
The official Travis Scott Burger is not a permanent McDonald’s menu item in 2026. It was part of a limited promotion that began in September 2020. Customers may be able to recreate it by customising a Quarter Pounder with cheese, bacon and shredded lettuce. Ingredient availability, customisation options and pricing depend on the individual restaurant and current McDonald’s menu.
Why did the Travis Scott Burger become a meme?
The meal became a meme because customers filmed themselves ordering it through indirect phrases such as “Cactus Jack sent me” or by playing “Sicko Mode” at the drive-through. Employee reactions, the simplicity of the burger and the intensity of Travis Scott’s fan culture made the trend highly shareable. TikTok helped turn an ordinary fast-food order into a widely recognised internet performance.
What was the Travis Scott Burger controversy?
The controversy included temporary ingredient shortages, criticism from restaurant employees over disruptive meme-based ordering and debate about whether the meal offered anything genuinely new. Some critics also questioned celebrity fast-food marketing aimed at younger consumers. The most clearly documented operational issue was strong demand contributing to Quarter Pounder supply shortages at certain McDonald’s restaurants during the promotion.
How much did the Travis Scott Meal cost?
McDonald’s advertised the complete Travis Scott Meal for $6 when it launched in September 2020, although price and restaurant participation could vary. The deal included the customised Quarter Pounder, medium fries, barbecue dipping sauce and a medium Sprite. That price is historical. Since the official promotion has ended, recreating the meal in 2026 may cost more depending on current menu prices and topping charges.
Can I make the Travis Scott Burger at home?
Yes. Use a quarter-pound beef patty on a sesame-seed bun with two slices of American cheese, cooked bacon, shredded lettuce, pickles, slivered onions, ketchup and mustard. Serve it with thin French fries, barbecue dipping sauce and a lemon-lime soft drink to reproduce the original meal concept. It will be a homemade recreation rather than an official McDonald’s product.
Related Biographies
References
- McDonald’s Corporation — Official announcement of the Travis Scott partnership and signature meal.
- McDonald’s Corporation — Official launch details, menu contents and campaign information.
- Reuters — Report on Quarter Pounder ingredient shortages during the promotion.
- Recording Academy — Travis Scott Grammy Awards and nominations profile.
- People — Publicly reported information about Travis Scott’s parents and family background.
